What makes Ainmhí an Irish skincare brand?

Ainmhí formulates modern, gentle skincare in Kenmare, Ireland, weaving Celtic inspiration with antioxidant-rich botanicals and spring water from a protected source on the Wild Atlantic Way.

Do your serums help defend against blue light?

Yes. Our serums are designed to help defend the skin’s appearance from everyday blue light exposure with supportive actives while remaining gentle for sensitive skin.

Who are Ainmhí serums best suited for?

They are suitable for most skin types and particularly supportive for sensitive, stressed or dehydrated skin seeking barrier support, comfort and a healthy-looking glow.

Are your products cruelty-free and naturally derived?

Yes. Our formulas are cruelty-free and use naturally derived ingredients, with organic and wildcrafted botanicals where possible.

Where are your products developed?

Our serums are developed in Kenmare, Ireland, drawing on Irish botanicals such as self-heal flower, Irish moss and hawthorn berry.

AINMHÍ: Award-Winning, Natural, Irish Skincare

DISCOVER OUR AWARD-WINNING SERUMS

The Tús Collection: Serums Inspired by Legend

Woven from the threads of Irish legend, our debut Tús collection captures the essence of the ancient: transforming mythical inspiration into tangible beauty. Discover our curated selection of natural facial serums that are designed to elevate your beauty ritual using the wisdom of our past.

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AINMHÍ
Hidden Solstice Serum - Award-Winning, Vitamin D-Inspired Serum €65.00 /
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AINMHÍ
Étaín’s Serum - Natural Skin Barrier Repair & Protect €65.00 /
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AINMHÍ
Samhain Night Serum - Pro-Biotic Overnight Repair €65.00 /

Universal Beauty Awards Silver 2025 badge recognizing AINMHÍ Natural Irish Face Serum—award-winning Irish skincare

Hi Best Beauty Buys – ECO” award badge recognizing AINMHÍ Natural Irish Face Serum for sustainable Irish skincare

Woman with sunlit shadow lines and luminous skin beside cream swatches, showcasing Natural Irish Face Serum

Close-up white cream swatches, illustrating the texture of AINMHÍ Natural Irish Face Serum for skin barrier repair

The AINMHÍ Difference: Ancient Wisdom. Modern Science – Irish Skincare

We believe skincare should be a conversation between the past and the present.

Here at AINMHÍ (Ahn-vee), that conversation starts with the timeless wisdom of Celtic rituals and is refined by the quiet precision of modern science. It’s a philosophy you can feel, rooted in the wild botanicals of the Irish landscape. This isn’t just about authenticity; it’s about creating something real.

In a place where ancient ritual meets modern science, AINMHÍ was born. Our collection of natural Irish skincare is crafted in the heart of Kenmare, weaving together a story of heritage, scientific innovation, and the simple beauty of a daily ritual.

Skincare bottles with leaf icon representing AINMHÍ Natural Irish Face Serum—award-winning, scientifically proven skin barrier repair

CLEAN & NATURAL BEAUTY

We start with what’s real. That means sourcing natural, organic, and wild-harvested ingredients with intention. For us, purity isn’t a goal; it’s our foundation.

Botanical test tube icon symbolising scientifically proven Natural Irish Face Serum with vitamin D boosting benefits

SCIENTIFICALLY TESTED & VERIFIED

Tradition may be our inspiration, but our results are grounded in science. An independent Irish testing centre verifies our claims, so the performance you feel is performance you can trust.

Dropper bottle with leaf and serum droplet, highlighting AINMHÍ Natural Irish Face Serum—blue light defense and barrier repair

PH BALANCED FOR OPTIMAL SKIN HEALTH

Your skin thrives in balance. That’s why we formulate to a precise pH of 5.5, helping to support a healthy skin barrier for a complexion that looks and feels comfortable.

Hands with heart and paw icon, cruelty-free care—AINMHÍ Natural Irish Face Serum, luxury Irish skincare

CRUELTY-FREE & ETHICAL

This is simple. Our respect for nature extends to all living things. We have always been 100% cruelty-free. We always will be.

"I'm loving this serum. It leaves my skin feeling amazing and hydrated. I have sensitive skin, and this formula is incredibly gentle—it feels soothing and non-irritating."

Anne-Marie, Ireland

"I have very difficult skin and have struggled to find a serum that doesn’t set off a reaction. Etain’s is perfect for my sensitive skin. I will definitely be using for the long term plus a small amount goes a long way."

Sandra, UK

“The night serum is a lifesaver. I’ve always had trouble falling asleep and normally end up scrolling my phone in bed, but now I find myself drifting off naturally not long after I put the serum on!”

Catherine, UK

"I love the story behind the brand, and the connection to Ireland's heritage. It's like a little piece of home, bottled up just for me."

Orla, Ireland

Freckled woman with eyes closed, soft natural glow—showcasing Natural Irish Face Serum skin barrier repair

ANCIENT CELTIC WISDOM

ELEVATE YOUR SKINCARE RITUALS

For centuries, Irish skincare rituals have been deeply intertwined with holistic beliefs. Ancient Celtic women drew inspiration from nature, utilising local botanicals to balance inner and outer beauty. We embrace this wisdom that has been passed down to us, creating formulations that support the interconnectedness of body and mind.

Each serum offers different physical and holistic benefits, and a skincare ritual with a skincare ritual designed to enhance its effects.

SKIN RITUALS

Kenmare countryside—green crop rows beside freshly ploughed earth—echoing Natural Irish Face Serum’s sustainable origins

IRISH SOURCE

OUR IRISH PROVENANCE: GROWN LOCALLY

Our skincare is born from the land itself. Every serum is produced using natural spring water from a protected source on the Wild Atlantic Way. We blend our formulas from scratch here in Kenmare, Ireland, using the same wildflowers and hand-harvested seaweed long cherished in Celtic traditions.

LEARN MORE

Amber glass serum bottle with white cap on vanity—AINMHÍ Natural Irish Face Serum, award-winning luxury Irish skincare

BACKED BY SCIENCE

ACTIVE INGREDIENTS: BACKED BY SCIENCE

Our skin-active materials are derived from botanicals which can be found all across Ireland. These actives contain key ingredients, such as polysaccharides, flavonoids, and polyphenols - scientifically proven to improve skin quality, offering benefits like skin barrier repair and blue light defence.

THE TÚS COLLECTION

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Founder and MSc chemist in a library—creator of AINMHÍ Natural Irish Face Serum in Kenmare, Ireland

Meet the Maker: Heritage-Led, Science-Refined

With a Master’s degree in Chemistry, our Founder, Sarah spent years developing formulations for global brands, gaining first-hand expertise across hundreds of high-performance raw materials.

In 2022, standing in the ancient stone circle in the heart of Kenmare, Sarah envisioned AINMHÍ— natural, Irish skincare born where heritage meets science, each product a celebration of Irish heritage and scientific innovation, meticulously crafted to awaken your skin’s innate beauty.

SKINCARE RITUALS & TIPS

Caring for your skin is a delicate process. Your routine should support your skin barrier function, not overwhelm it. Below are our best tips for achieving that radiant Irish skincare look.

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